RIJ JIJ STRAK[S] NAAR HUIS
RIJ JIJ STRAK[S] NAAR HUIS
For Team Alert we created an eye-catching concept to increase awareness under young party-people of driving under influence of alcohol AND drugs.
An old DAF transmormed into a drive-in cinema showed a film simulating driving with different drugs. This was done on location at nightclubs and festivals. After the ‘trip’ some hard facts were provided to the viewers.
Team Alert, Rij Jij Strak[s] naar Huis
| Information campaign
Agency MattersMost | Contribution
concept development, art direction and design